On 14 April 2021, Seminar: "The Export Opportunities for Wooden Products and Handicrafts With Amazon" was jointly organized by HAWA Vietnam and Amazon Global Selling Vietnam within the framework of Vietnam Furniture Matching Week.
According to Mr. Nguyen Chanh Phuong - Vice President and General Secretary of HAWA, the proportion of e-commerce in the world is estimated to increase 18% by 2021. In 2020 with a strong increase of retail channel through e-commerce retail sales at 27.6%
Representative of Amazon Global Selling Vietnam Mr. Tran Xuan Thuy said that Vietnam has become the world's leading exporter of real wooden furniture. Many Vietnamese companies are currently outsourcing furniture for businesses selling on Amazon, especially in the US market, which will open great export opportunities for Vietnamese businesses.
- The online sales of home furnishings in the US by 2020 is about 76.8 billion dollars.
The three most powerful consumer groups on Amazon are housewives, workers, and office workers. The best selling categories on Amazon are: home decor, blankets, bed furniture, kitchen cabinet
Ms. Kha Le Trinh Amazon Global Selling Account Manager said that the three core factors that differentiate and succeed for a brand on Amazon build a long-term and clear strategy, having a dedicated team (monitoring and managing accounts throughout the business process), and updating information and new features.
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